Ripped from the Headlines: Bad PR Pitch

Not even stellar copywriting can mask a bad media pitch, especially if it involves ultimatums, threats and, in this case, euthanasia of animals. Courtesy of PR Newser, read about one such bad pitch here: http://www.mediabistro.com/prnewser/pr-fail-meet-our-worst-pitch-winner_b52148 Good copywriting is a given, but there are other components of an effective media pitch that are equally important. Preferably

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