We’re belting out our best rendition of Genie in a Bottle in honor of today’s toolbox selection, ThingLink. ThingLink turns any image into an interactive graphic, featuring audio clips, videos, text, images and online shops using a free tagging tool. We think of ThingLink as a photo on steroids, providing multiple touch points for brand […]
Behind the Screen: Podcast Pitfalls – Promotion
Every day, millions of newly minted producers and hosts join the ranks of Internet broadcasters, many without formal training. Here at LGK, we’ve heard more than many, worked with a few and unleashed our more than 30-year award-winning background in broadcast production to help you present podcast and online radio programming like a pro to […]
Ripped from the Headlines: Lessons from #Owlcatraz
If there were awards for really bad public relations like there are for really bad films, Florida Atlantic University (FAU) would be a candidate, contender and probably clear cut winner, most notably for its handling of an agreement to accept a contentious corporate donation. The deal has since been shelved, but FAU will long be […]
Old School Still Works Best in This Scenario
Here are a few highlights from an insightful article on business planning written by Rhonda Abrams in USA Today. Before you start a business or change an existing business model, learn why the old school business plan is a critical and necessary step. Business plans get a bad rap, so think of it as business […]