LGK Tuesday Toolbox – ThingLink

We’re belting out our best rendition of Genie in a Bottle in honor of today’s toolbox selection, ThingLink. ThingLink turns any image into an interactive graphic, featuring audio clips, videos, text, images and online shops using a free tagging tool. We think of ThingLink as a photo on steroids, providing multiple touch points for brand

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Ripped from the Headlines: Lessons from #Owlcatraz

If there were awards for really bad public relations like there are for really bad films, Florida Atlantic University (FAU) would be a candidate, contender and probably clear cut winner, most notably for its handling of an agreement to accept a contentious corporate donation. The deal has since been shelved, but FAU will long be

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Ripped from the Headlines: Shilling for Drilling

While we like the headline, the real story rises above the surface of the hydraulic fracturing “fracking” controversy and the takeaways have everything to do with corporate integrity, reputation, social responsibility, the public trust and full disclosure. To recap, a New York newspaper featured an article by former Pennsylvania Governor Ed Rendell, which touted the

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