Recently we ripped from the headlines the story of Florida Atlantic University’s (FAU) public relations disaster dubbed “Owlcatraz.” Read the post here. Last week, as reported by several news outlets, including the Miami Herald, university president Mary Jane Saunders submitted her resignation citing bad press. In light of FAU’s trail of PR fails, we just […]
Marketing Momentum Monday: Rate the Elevator Pitch – GTIO
Settle in for the week ahead, rev up your marketing engine and maximize your marketing momentum with a quick review of the elevator pitch. An elevator pitch is an essential weapon for every company. For those who think it is merely for startups and those seeking investors, think again. You’ll find that having and delivering […]
Marketing Momentum Monday: Reconnect with Consumers!
As you settle in for the week ahead, spend a few moments with your favorite Morning Joe and LGK’s contributing marketing strategist, Nancy L. Hohns, as she explains the underlying dynamics every executive should understand to reconnect with consumers in an era of digital change and real time engagement. Jump-start your week and maximize your […]