Content Marketing is Where it’s At

If Beck had two turntables and a microphone, we have three useful stats and a video to point you in the right direction of marketing effectiveness and efficiency. Building trust, generating leads, converting prospects are just three of many reasons why Stat #1: 91 percent of business-to-business marketers and 86 percent of business-to-consumer marketers use

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Tips on How to Survive an Active Shooter Event

We are still so sad, confused and yes outraged about the killings at the Navy Yard in Washington, DC last week and the other random attacks on innocent people who were just going about their everyday life.  At this time, we want to dedicate this space to an empowerment video about how to survive an

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Smokey Bear Gets a Social Makeover and Wants to Connect With You on LinkedIn

Smokey Bear (a.k.a. Smokey the Bear) is almost 70 years old but he’s still going strong and keeping up with the trends, spending his pre-retirement years on Facebook, Twitter and LinkedIn.  Born in 1944 as the advertising mascot for the United States Forest Service, his recent makeover has him giving bear hugs to campers who

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Get the Marketing Budget Priorities in Order

We’re pulling inspiration from the silver screen to set the tone for this post. The Greek American actor John Aniston hit the target mark with this piece of advice: This is a business. Be smart. Choose Wisely. We assume Aniston had film choices and box office potential in mind, but for those in marketing, this

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