If Beck had two turntables and a microphone, we have three useful stats and a video to point you in the right direction of marketing effectiveness and efficiency. Building trust, generating leads, converting prospects are just three of many reasons why Stat #1: 91 percent of business-to-business marketers and 86 percent of business-to-consumer marketers use […]
Brush Up on Branding to Maximize Your Marketing Momentum
How many times do you or hear others say “I want to expand my brand” or better yet, “I want to extend my brand?” Whoa, wait a minute. With all due respect and we’re being honest here, many businesses have yet to build their brand. A name and logo does not a brand make. And […]
Smokey Bear Gets a Social Makeover and Wants to Connect With You on LinkedIn
Smokey Bear (a.k.a. Smokey the Bear) is almost 70 years old but he’s still going strong and keeping up with the trends, spending his pre-retirement years on Facebook, Twitter and LinkedIn. Born in 1944 as the advertising mascot for the United States Forest Service, his recent makeover has him giving bear hugs to campers who […]