We’re pulling inspiration from the silver screen to set the tone for this post. The Greek American actor John Aniston hit the target mark with this piece of advice: This is a business. Be smart. Choose Wisely. We assume Aniston had film choices and box office potential in mind, but for those in marketing, this […]
Coming Soon to a Campus Near You – A Master’s Degree in Facebook?
Social media skills are mastered by everyday users via their personal Facebook, Twitter, YouTube, etc. accounts. Corporate social media managers will possibly have a degree in marketing or communications and will use research tools, creative juices and on-the-job training to hone their craft. I suppose it was only a matter of time before it was […]
The Marketing Budget Question – It’s Not Complicated If You Have a Plan
The one question that many small businesses are reluctant to answer and most consultants are eager to ask: What’s Your Marketing Budget? If, as a small-business owner, the question reminds you of fingernails on a chalk board, get over it. If, as a marketing consultant, the question reminds you of sugar plum fairies dancing in […]
Smartwatches: Gadget Overload or the Next Big Thing?
Just when we finally figured out how to utilize most of the features on our smartphone, the list of companies who have introduced or are soon-to-be in production with or rumored to be in development with a smartwatch seems to grow every day. Major players such as Sony, Samsung, Microsoft, Nike (yes the sneaker folks), […]