The worlds of sales and marketing have changed. In fact they have collided and connected – thank goodness. So, today, let’s revisit the classics to supercharge our strategies. Old rules still have a place in the new realities of engagement as we endeavor to attract, reach and convert the masses. We stumbled upon “The 10 […]
Marketing and its Hollywood Makeover
Think of remakes and reboots and you’re probably inclined to think movies. And why not, it’s the latest fad in Hollywood. But move over Tinseltown, the marketing industry has taken a page out of its own book to makeover itself. Earlier this month, Social Times, the online community for all things social media, hit the […]
Digital Privacy in a TMI World
It seems like every couple of weeks we are informed of or enlightened about another new invasion of our digital privacy. The National Security Agency has apparently been collecting email address books, chat room and instant message buddies and more, according to the most recent revelations from leaked documents to The Washington Post by Edward […]
Manage Your Content Hubs to Maximize Your Momentum
This week, maximize your marketing momentum with renewed focus on your website and blog, which play a vital role in the return on your marketing investment. While there is newly emerging debate on the “essential-ness” of a website for brands, we contend that for most small to medium-sized businesses, websites and blogs form the foundation […]