Settle in for the week ahead, power up your marketing engine and maximize your momentum with a quick review of this elevator pitch from a company that produced an iPhone app for restaurant reviews. An elevator pitch is an essential weapon for every company. For those who think it is merely for startups and those […]
Can Your Brand Survive a Scandal?
Just when you think everything is smooth sailing with your business or your brand, you could very quickly be faced with a public relations crisis. Whether it is a major catastrophe, such as the BP oil spill in the Gulf; a minor annoyance, such as Beyonce’s lip syncing of the national anthem at the presidential […]