What is said, when it’s said, where it’s said and how it’s said are keys to effective communication. But too often we leave these keys in the glove compartment when it comes to marketing, choosing instead a “one and done” ride on a self-serving wing and prayer for immediate results. This week, we’re serving up […]
Get a Real Job: Cyberscammers Sink to New Lows with Ransomware
It feels as if our lives are stored up or backed up on our laptop: banking information, files, pictures, address books, etc. Small business owners can add financial records, client data, confidential emails and more to the list of seemingly “can’t live without” items. That is why a new virus — cryptolocker — is particularly […]
Spice up Your Marketing Mojo: 5 Suggestions to Improve Focus
If you’re the chief cook and bottle washer of your business, chances are, you’re the CMO (chief marketing officer) too. You are not alone. In fact, a small business survey by AWeber found that 88 percent of owners pull double duty as primary marketers. No surprise here, these owners have to be master multitaskers, for […]
The Post Office Delivers to a Younger Demo
Marketers are always on the hunt for the elusive “younger demo.” Now the United States Postal Service has joined the party. In an attempt to generate a youthful interest in their services and excitement about stamps and collecting by youth, they have strayed away from their usual protocol and released a stamp series with a […]
