Happy Birthday Mac!

It’s been called the greatest Super Bowl ad ever and as its 30th anniversary approaches, people are speculating if this infrequent NFL advertiser will use this year to attempt another big one.  The company was Apple, the product was the Macintosh computer and the occasion back in 1984 was its product launch.  The :60 spot

Read more

LGK’s Stream Pick to Maximize Your Marketing Momentum: Iconic Retailer Meets Real-time

Who says you cannot learn a lesson from an icon, one many consider the great success story of American commerce? From a week of trending (and non-trending) events, people, places and hash tags (check out Hootsuite’s Top USA Twitter Trends of the Week, Vol. 89), we selected a post on Sears, the once dominant iconic

Read more

Goodbye Scanner, Goodbye Fax Machine: Home-Office Gadget Consolidation

Most scanners are about as easy to use as the VCR programmer (and we all know what happened to the VCR).  And fax machines just slurp up toner and destroy trees between the document printing and confirmation pages.  Luckily for us, consolidation of these two home-office space hogs is easy with various apps, such as these,

Read more

Website Launch 101: Five Necessary but Overlooked Must-Dos Before You Go Live

It’s finally time to launch your new website! You’ve got an amazing website design, filled the pages with compelling content, eye-catching pictures and crisp, clean graphics.  You’ve set your analytics, page names and tags.  Your to-do list is checked. Forms and surveys Offers and coupons Social media incorporation Secure payment So you’ve done all the hard

Read more