Two years ago, a survey of more than 1,500 small-business owners, startups and entrepreneurs revealed that small businesses expect professional design to become increasingly important to their success in the years ahead. In a related article featured in the American Express online site Open Forum, Matt Mickiewicz, co-founder of 99designs, the company that conducted the […]
A "Celebrity" Endorsement Campaign Done Right
In previous posts we have endorsed caution about the use of well-known types for product endorsements. Today, we’d like to report on a “celebrity” endorsement done right. Of course, we’re not talking about just any old celebrity – this one happens to be First Lady Michelle Obama and it’s her project to combat childhood obesity – Let’s […]
Numbers Can Be Misleading: Secrets of Social Exposed
If you are a small to medium-sized business that has embraced the new normal of social and content marketing, you have to be scratching your head right about now. You have taken the plunge, made a commitment to a marketing strategy, plan and budget and now find yourself perplexed. How is it that some companies, […]
Two Recent Marketing Blunders and How Not to be a Third Victim
Blunder #1 – Publicity Pitfall The SuperBowl presents the perfect opportunity for promotion and publicity campaigns. Their point is to raise awareness and generate excitement about your products, not to lose $7 million as happened this year with a Houston furniture store. Gallery Furniture offered customers their money back from furniture delivered before SuperBowl Sunday […]
