Spice Up Your Marketing Mojo: 4 Success Factors of Professional Design

Two years ago, a survey of more than 1,500 small-business owners, startups and entrepreneurs revealed that small businesses expect professional design to become increasingly important to their success in the years ahead. In a related article featured in the American Express online site Open Forum, Matt Mickiewicz, co-founder of 99designs, the company that conducted the

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A “Celebrity” Endorsement Campaign Done Right

In previous posts we have endorsed caution about the use of well-known types for product endorsements.  Today, we’d like to report on a “celebrity” endorsement done right.  Of course, we’re not talking about just any old celebrity – this one happens to be First Lady Michelle Obama and it’s her project to combat childhood obesity – Let’s

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Two Recent Marketing Blunders and How Not to be a Third Victim

Blunder #1 – Publicity Pitfall The SuperBowl presents the perfect opportunity for promotion and publicity campaigns.  Their point is to raise awareness and generate excitement about your products, not to lose $7 million as happened this year with a Houston furniture store.  Gallery Furniture offered customers their money back from furniture delivered before SuperBowl Sunday

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LGK Tuesday Toolbox: ContentGems

Open up the marketing toolbox and make room for this treasure, ContentGems. Founded in 2011, ContentGems, formerly Intigi, is a web application that helps you find, curate and share engaging content. The application browses through more than 200,000 news sources, blogs and social media accounts to discover and organize content based on your interests and

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