Open up the marketing toolbox and make room for this treasure, ContentGems. Founded in 2011, ContentGems, formerly Intigi, is a web application that helps you find, curate and share engaging content. The application browses through more than 200,000 news sources, blogs and social media accounts to discover and organize content based on your interests and […]
From Child Star to Ambassador: Lessons Learned from Shirley Temple
Shirley Temple (1928-2014) was the master of reinvention. Her initial blast to fame came as a child actress where she sang, danced and performed in 23 films and was the number one box-office star for a few years in the 1930s. When she was no longer relevant as an actress, she switched it up and […]
Ripped from the Headlines: What Small Businesses Can Learn about Newsjacking from a Bad PR Pitch
It’s New York Fashion Week. Designers, big and small, push the envelope beyond the runway for industry, online and consumer attention. So what could be wrong with a public relations pitch that newsjacks another high-profile event, resulting in worldwide headlines and hashtags? Plenty! It was a gaffe case studies are made of – one that […]
And the Winner Is… Goldie Blox!
A couple months ago, we wrote about the Small Business, Big Game contest, where Intuit would feature a small business and give them the airtime for a commercial in lieu of its own during the Super Bowl. We showed you the final four spots with instructions how to add a vote for your favorite. Previous […]
