The Fashion Police may have pooh-poohed the designer duds of Grammy Award-winning and Oscar-nominated artist and producer Pharrell Williams, but the fast food chain Arby’s liked them just fine. In particular, the Mountie-looking hat that Pharrell wore and Arby’s mentioned in a series of tweets generated an astounding 80,000-and counting retweets and 50,000-plus favorites on […]
Low-Tech Business Items That Can’t Be Replaced
A few weeks ago we wrote about apps that can replace some of your office essentials – the fax machine and scanner – items that were high-tech in their heyday, but alas have seen better days. But not every old-school item has been replaced with a high-tech gadget. In order for higher technology to take […]
Inventory Your Marketing Assets to Maximize Your Momentum
Every company – sole proprietorships, mom and pops, startups and corporate giants- has them: marketing assets. All content and related materials, from the obvious to the obscure, used to educate, inform or generate interest in the company are marketing assets. The Marketing Assets Toolkit is a complimentary guide to identify and evaluate the various components, […]
Oscar-Winning Best Actor Gets Another Honor… A+ in Rebranding
According to Adam Toren, a contributor to Entrepreneur, we can learn a few things in rebranding from Matthew McConaughey, this year’s Academy Award winner for Best Actor. We don’t necessarily think of Hollywood as the place to find these types of marketing experts, so it’s an interesting thought, shared by others including the entertainment site, […]
