The Washington NFL Team: When It’s Time to Say Goodbye to a Powerful Brand

Opinion and Commentary The Washington NFL team has all the makings of a powerful brand and it shows with these results: Great name recognition Long and colorful history Easily identifiable logo Record-setting sales and merchandising Large, wealthy fan base Loyalty and emotional attachment from customers Constant reinvention to stay relevant It remains at the top

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LGK Tuesday Toolbox: Grammarly

Open up the marketing toolbox and make room for this treasure, Grammarly. Founded in 2008, Grammarly is a writing enhancement application available online or as a plug-in for Microsoft Office programs. It detects spelling, grammar and punctuation mistakes and improves vocabulary usage. Its detailed explanations and examples, corrections and plagiarism checker (complete with references to

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Flip-Flops, Hawaiian Shirts, Cutoffs and Baseball Caps – Rules for Casual Friday Attire

Memorial Day kicks off the unofficial start of summer and for many offices, the start of casual work attire.  Whether it’s official or unofficial, every day or Fridays only, we thought we’d take this opportunity to replay some reminders for employees and employers about how to do it right. Dress-down Fridays, Aloha Fridays, Casual Fridays

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6 Basic Manners that Matter in Social

The world of online communication is a small business marketer’s dream, but can also be a nightmare when comments, conversations, actions and intentions go left instead of right. In the post Best Social Media Etiquette Practices, Mandy Edwards provides a reminder of the little things that matter to community engagement and online reputation. Here are

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Small Business Marketing Ideas to Maximize Your Momentum

Periodically, if you find yourself in the throes of a creative slump, looking for budget-friendly marketing ideas, Alyssa Gregory provides excellent advice and more importantly, over 100 small business marketing activities to promote your product, service or brand. As you ponder the sea of possibilities presented in this and Alyssa’s original post, remember the devil

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