Opinion and Commentary The Washington NFL team has all the makings of a powerful brand and it shows with these results: Great name recognition Long and colorful history Easily identifiable logo Record-setting sales and merchandising Large, wealthy fan base Loyalty and emotional attachment from customers Constant reinvention to stay relevant It remains at the top […]
LGK Tuesday Toolbox: Grammarly
Open up the marketing toolbox and make room for this treasure, Grammarly. Founded in 2008, Grammarly is a writing enhancement application available online or as a plug-in for Microsoft Office programs. It detects spelling, grammar and punctuation mistakes and improves vocabulary usage. Its detailed explanations and examples, corrections and plagiarism checker (complete with references to […]
Flip-Flops, Hawaiian Shirts, Cutoffs and Baseball Caps – Rules for Casual Friday Attire
Memorial Day kicks off the unofficial start of summer and for many offices, the start of casual work attire. Whether it’s official or unofficial, every day or Fridays only, we thought we’d take this opportunity to replay some reminders for employees and employers about how to do it right. Dress-down Fridays, Aloha Fridays, Casual Fridays […]
6 Basic Manners that Matter in Social
The world of online communication is a small business marketer’s dream, but can also be a nightmare when comments, conversations, actions and intentions go left instead of right. In the post Best Social Media Etiquette Practices, Mandy Edwards provides a reminder of the little things that matter to community engagement and online reputation. Here are […]
