It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
Game Change: Facebook Marketing for Small Business
In many ways, the rules, rewards and risks of marketing a small business on Facebook have changed. Whether or not that is good or bad depends upon not only whom you ask or your “secrets of social” savvy, but also, your social media strategy and budget. On the next episode of The Marketing Mojo Show, […]
Beyond the Water Cooler for Reviews on New and Free Business Apps
There are about a million apps in each the Apple and the Android stores. (Heck, there’s even an app for the app store!) Many of the apps are in the business, communication and productivity categories. Is it possible the perfect-for-your-business app awaits your discovery? We have reviewed individual apps here and here but it takes […]
Marketing Audio Memo with Susan Baroncini-Moe, Strategist and Author
As you settle in for the week, spend a few moments with your favorite Morning Joe and this take on the debate of accomplishing tasks versus achieving results with Susan Baroncini-Moe, marketing and business strategist and author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own […]