Reading lists for the summer vacation season bring visions of romance novels, murder mysteries or mindless quick-reads. This summer, we’d like to encourage you to switch it up with one of these selections, all hand-picked to help you energize your business, your marketing plan and your mindset. Grab or download all seven and head to […]
Why Long-term Planning Must Be in Your Small Business Marketing DNA
Marketing gets a bad rap. Really! What other business disciplines can lay claim to clichés such as spray and pray, throw enough mud at the wall and see what sticks? For small business owners, these clichés and fallacies detract from what should be a pillar of the company’s past, present and future. Marketing is a […]