In a perfect world, the college experience would prepare students for the “real” professional world. With a degree in one hand and a guaranteed job in the other, college was intended to train young minds for their future livelihoods. But let’s be honest, college can’t prepare or teach you everything. College, in my eyes, is […]
Digital Marketing Basics for Small Business Owners and Marketers
Overwhelmed and confused about your digital marketing strategy? Not sure of what to do or how to maximize your time and budget? In the Online Marketing Institute’s Small Business & Start Up Digital Learning Fast Track Series, Susan Baroncini-Moe, an industry leader, dispels a few myths and points you in the right direction to focus […]
Small Business Savings: Secrets from the Queen of Free Revealed
We adhere to the philosophy espoused in the title of the Luther Vandross-Janet Jackson duet, The Best Things in Life Are Free. For me, the mindset has become so strong that I like to call myself The Queen of Free. It’s a mindset that has caused me to visit 7-Eleven for a free Slurpee on […]
Avoid a Big Hit to Your Small Business Online Reputation
Many small businesses, especially B2Cs, may be unaware of the explosive use of geolocation data. The practice, which digital marketing expert and author Susan Baroncini-Moe characterizes as commonplace today, pre-populates listing and review sites such as Yahoo or Bing and social media pages such as Facebook, with or without your input or permission. Baroncini-Moe indicated […]