How to Determine the Right Social Networks for Your Small Business

Not all social networks are created equal. Likes, followers and fans are nice, but conversations and conversions matter most. Many small businesses learn the hard way that social media takes time and manpower. In many cases, they learn that social media requires a budget and plenty of patience – especially given the recent algorithm updates,

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“Watson” Debuts to the Masses with Freemium Analytics

  Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions.  Deep Blue is but a distant memory now, filed in the IBM historical

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Get Busy with Your iPhone 6 and 6+: Three iOS 8 Productivity Apps for Immediate Download

With the excitement surrounding the release of the new iPhones and the coordinating iOS update, we thought we’d give you some must-check-out apps to improve your efficiency, increase the security of your information and provide added functionality with your phone. Sign Now is an electronic signature app that prepares your phone with a screen to

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Small Biz Data Intervention – Strike a Balance to Make Sound Decisions

Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need

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Crisis Management, NFL Style

The NFL has been on the wrong side of the public relations game for so many highly charged incidents and it has kept them in the spotlight for all the wrong reasons.  Here are a few examples: Ludicrous denials about the frequency and effects of concussions. Concussions is one of these pack journalism issues, frankly…

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