The NFL has been on the wrong side of the public relations game for so many highly charged incidents and it has kept them in the spotlight for all the wrong reasons. Here are a few examples: Ludicrous denials about the frequency and effects of concussions. Concussions is one of these pack journalism issues, frankly… […]
Small Business Basics for Owned, Earned and Paid Media
If the marketing strategies of owned, earned and paid media have you spinning in circles, think of it this way: who controls your content, who shares your content and how much are you willing to pay (e.g., advertising, sponsorship, etc.) to leverage your content to reach target customers and clients? These strategies are not mutually […]
Three Ways to Utilize YouTube in Your Marketing Momentum
It’s hard to believe YouTube has been around for less than 10 years, but in this short time, they have become a household and business world name. According to their site stats, YouTube has a billion unique visitors each month, 6 billion hours of views each month and they reach more viewers than any of […]
Classic Rules of Maintaining Connections and Growing Relationships
Thanks to advances in technology and real-time marketing communications tools, business productivity seems to run on steroids. Send a text, email or an inbox message and you’re being responsive; post a smiley, selfie, Gif or Vine and you’re being creative; upload a YouTube video to apologize and you think all is forgiven and right with […]
