Small Biz Quick Tips: Real Time Marketing Communications

When Oreo Cookie seized the opportunity of the 2013 Super Bowl power outage to tweet: “You can still dunk in the dark,” real time marketing communications became a darling tactic of businesses and brands looking for a quick hit and viral immortality. This “stroke of marketing genius” – as described by Forbes – went incredibly

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Email Marketing: 3 Ways to Sharpen Your Message Before You Hit Send

Ever since the Wall Street Journal famously declared that email no longer rules, we periodically hear about how email is dead, replaced by social media.  But, like the low-tech business card which thrives in the digital world (as discussed here), email is far from dead.  In fact, it remains an effective and vital part of

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R.I.P. Twitpic

How many times has this happened to you? You find a good – and oftentimes free – network, platform, app or API to grow your online and social media footprint. You’ve configured the code, structured the strategy, uploaded content, and loads of it no less. You are in seamless cruise control – building community, engaging

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Ripped from the Headlines: Looking for Teens? Here’s Where to Find Them Today

It wasn’t too long ago (6 months, if you must know) we reported on how Facebook was still the clear favorite social media site for teens.  Well not so much anymore.  Piper Jaffray released the results of their Taking Stock with Teens semi-annual survey and teens’ Facebook usage has dropped by 27% since the last survey

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It’s Not Easy to be Green – Cause Marketing Tips for Small Businesses

It’s not easy to be green, or, for that matter, pink, purple, blue or red. These colors represent leading causes consumers care about: the environment, breast cancer, domestic violence, diabetes and heart disease; causes marketed by for-profit and nonprofit organizations alike. Hence, the term Cause Marketing, aligning business and nonprofit efforts for mutual benefit. Cause

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