Many small businesses stand accused of giving their image the short shrift. Are you one of them? The lack or absence of continuity in appearance and messaging influence how prospects and clients perceive the business, its products or services. Make a note to self: You do not have to be or have the budget of […]
Is Silence Golden for Bill Cosby’s Reputation?
Most attorneys advise their clients against testifying in their own defense. They are innocent until proven guilty, so the prosecution has the burden of proof. Plus, they might be a disaster on the stand, particularly under cross examination. This strategy can backfire, however, because juries want to hear defendants tell their side of the story […]
4 Project Management and Collaboration Tools for Small Business Marketing
Oh, how times have changed. From flip charts, note cards, Post-it Notes and whiteboards to online, real-time, collaboration programs and applications. It’s a marketer’s force of habit and commitment to the process of productivity to enhance the strategic, operational and logistical plan with notes, and plenty of them. From reminders, status updates, strikeouts and checkmarks. […]
City Slogans – a First Step in Branding
Every category of business needs a strong brand. This includes everything from corporations and retail outlets to food trucks and sports teams. But what about a city? And what about if the city is well, a county? Cities often try to brand themselves, many times for reasons of tourism or to gain positive rankings on […]
