It is a rare occasion in marketing when what’s good for the goose is good for the gander. Reputation management is one of them. Whether or not you are a small business, corporate entity or individual with a personal brand, the tips John P. David offers in his post, Every Business Needs a Reputational Firewall, […]
Get Your Press Release Ready for Prime Time: 8 Tips to Avoid the Junk Folder
Editors, writers and producers get lots of press releases. It seems every company, nonprofit and agency has a new product to launch, results from a fascinating study to reveal, a breaking story to announce, an expert’s opinion to share or a unique event to be covered. Although news releases are a major source of information for the […]