Mobile Marketing: Merriam-Webster’s New 2015 Entry?

As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant.  Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs.  (Source: 

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Mentors Part 1 – Get One

Mentors are nothing new.  Oprah Winfrey had one in Maya Angelou.  Bill Gates has Warren Buffett.  But they actually date back many centuries to Greek mythology and Homer’s The Odyssey with a man named Mentor who guided his younger charge to become a future ruler. If you don’t have a mentor, it might be time

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Small Business Inspiration: Effective Marketing Messages

Houdini can’t help you, but SCORE, a nonprofit association supported by the U.S. Small Business Administration and “scores” of volunteer professional experts can. To prove it, a case study from the SCORE archives demonstrates the success of effective messaging in small business marketing. When ViArch Integrated Solutions, Inc., an Orange County, CA, business specializing in

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Bill Cosby, Part II – A Shattered Public Opinion

Where’s the PR?  Make no mistake, the issues surrounding the Bill Cosby incident are bigger than just public relations.  It has turned the corner to a downright creepy, unlawful series of escapades with little ambiguity, similar accounts and fewer and fewer Cosby supporters.  And although the statute of limitations may have run its course for

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