As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs. (Source: […]
Digital Marketing Buzzword Breakdown: IoT
You may hate buzzwords, but if you don’t know them, you may very well find your small business SOL (sadly outta luck). You’ll find them at every turn in planning, executing and evaluating strategies and tactics to grow the bottom line. In full disclosure, I am not a big fan of buzzwords. However, knowing the […]
Mentors Part 1 – Get One
Mentors are nothing new. Oprah Winfrey had one in Maya Angelou. Bill Gates has Warren Buffett. But they actually date back many centuries to Greek mythology and Homer’s The Odyssey with a man named Mentor who guided his younger charge to become a future ruler. If you don’t have a mentor, it might be time […]
Small Business Inspiration: Effective Marketing Messages
Houdini can’t help you, but SCORE, a nonprofit association supported by the U.S. Small Business Administration and “scores” of volunteer professional experts can. To prove it, a case study from the SCORE archives demonstrates the success of effective messaging in small business marketing. When ViArch Integrated Solutions, Inc., an Orange County, CA, business specializing in […]
