Quick Reads for Small Business Marketing Insight – Part 1

Every business, no matter the size, needs a marketing strategy.  Small businesses and entrepreneurs often need to become mini-experts to help their business grow, even if their specialty is in another field.  Boutique retailers, nail salons and food trucks all need a plan.  Good news:  there are lots of resources, particularly in books. Small Business

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Hacker Attacks: Offensive Strategies and Defensive Guides to Protect Your Small Business

The recent Sony hacking incident has many of us worried about our own computer vulnerabilities.  This whole episode started as a ransomware attack and when they wouldn’t pay up, the criminals unleashed their fury, not by deleting all of their computer files as is the common assault, but by publishing embarrassing information and threatening harm

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In with the Old and the New: the Best Small Business Marketing Tool for 2015

For small business marketers, there is no shortage of 2015 trends and forecasts, motivating many of us to rewrite our resolutions and re-evaluate new tools for the current year. The tools, especially those with the potential of increased productivity and enhanced lead generation, are tempting, tantalizing and well worth a review, trial and possible buy.

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Mentors Part 2 – Be One

Like the word Google, mentor started life as a noun and morphed into a sometimes noun, sometimes verb word.  Google the noun is a proper noun and google the verb is used lowercased.  In this spirit, the noun version of Mentor is hereby assigned status as a proper noun.  Here’s why a small business Mentor

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