Every business, no matter the size, needs a marketing strategy. Small businesses and entrepreneurs often need to become mini-experts to help their business grow, even if their specialty is in another field. Boutique retailers, nail salons and food trucks all need a plan. Good news: there are lots of resources, particularly in books. Small Business […]
What Your Small Business Can Learn from a Rock Band’s Email Marketing Campaign
The Foo Fighters are a Grammy-award winning American rock band with more than 11 million albums sold over the course of 21 years. Now they can add another accolade to the list, a spot on Campaign Monitor’s Top 100 Best Performing Email Marketing Campaigns of 2014. In this edition of How’d They Do That?, the […]
Hacker Attacks: Offensive Strategies and Defensive Guides to Protect Your Small Business
The recent Sony hacking incident has many of us worried about our own computer vulnerabilities. This whole episode started as a ransomware attack and when they wouldn’t pay up, the criminals unleashed their fury, not by deleting all of their computer files as is the common assault, but by publishing embarrassing information and threatening harm […]
In with the Old and the New: the Best Small Business Marketing Tool for 2015
For small business marketers, there is no shortage of 2015 trends and forecasts, motivating many of us to rewrite our resolutions and re-evaluate new tools for the current year. The tools, especially those with the potential of increased productivity and enhanced lead generation, are tempting, tantalizing and well worth a review, trial and possible buy. […]
