Public relations concerns the court of public opinion and often that opinion is shaped by news media, social media and just general water cooler and kitchen table conversations. So, it’s important in the PR world to be pro-active and have a strategy for the everyday as well as the unforeseen and even the crisis situations.
If you are a small to medium-sized business subscribed to the notion that social media is a free ride to engagement, conversions and customers, snap out of it. Even during the good old days of emerging platforms and online advertising, those who were serious about social had a plan and budget to match. In the
The undisputed heavyweight champion of Twitter – Katy Perry – entertains a whopping 65.3 million followers (KatyCats) with her tweets. Her next closest contenders are Justin Bieber (60.4 million), Barack Obama (55 million), Taylor Swift (52.7 million) and YouTube (48.9 million). (See the rest of the top 100 here at Twitter Counter.) Most people in
Let’s face it, Michael Tseng’s Plate Topper company pitch had most of the essential elements when he appeared on the ABC reality show, Shark Tank. Despite being named one of the most controversial and longest pitch ever during the history of the show, Tseng’s impressive pre-show track record had three Sharks wanting to invest in
Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment