Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
Super Bowl 2015 Ads – Part 2: Gut vs. Research
As a follow-up to a previous post about the Doritos Crash the Super Bowl Ad contest, the two winning commercials were When Pigs Fly and Middle Seat. Adweek’s instant review of the spots yielded 59 viewer favorites and an Adweek thumbs down for the former and 204 viewer favorites and an Adweek thumbs up for the […]
Podcast Power Your Small Business Marketing
New York Magazine calls it a renaissance, the Washington Post describes it as resurgent, but for many small businesses and nonprofit organizations, podcasting has been and continues to be one of the most cost-efficient marketing tools around. Podcasting is an effective way to brand a business, build reputation and educate prospects, customers, donors and volunteers. […]
