In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
Plug In to WordPress – Five Plugins We Can’t Live Without (and Two We’re Watching)
WordPress.com is the overwhelming favorite for bloggers for it ease of use, backend support (such as SEO and social media integration) and site stats. Now WordPress.org is on its way to reign supreme as the content management system of choice for websites (and blogs too). There are unlimited themes to get the right look and […]
Disclosure Matters for Small Businesses and Organizations
Digital marketing is a big pond, and it does not matter if you are a catfish or a guppy, compliance with endorsement and disclosure policies apply to all and across all platforms. You are legally required to mention if you have a relationship that influences an opinion you share on any medium. Disclosure matters and […]
SEO Time Management: Got an Hour?
In the time it takes you to do these things at the office you could have already facilitated the set-up for HitTail: Check your daily email and voicemail messages Perform weekly website updates Attend the weekly staff meeting Prepare social media posts Eat lunch and socialize at the water cooler So, what is HitTail? We […]
