Media Lists for Small Businesses – PR Friend or PR Foe?

I am moved to write this post after reading a commentary by Bob Garfield, editor-at-large of MediaPost, a respected online publication for marketing and advertising. In P.R. Wild Pitches, Spring Edition, Garfield puts a few folks on blast for their flawed public relations strategies. The outing of these professionals aside, his article shines attention on

Read more

Press Release Essentials: Tips to Endear Yourself to Busy Journalists with Crowded Inboxes

Despite the rise of alternate forms of communication to the media, the press release still remains an important tool in news distribution if and only if it’s handled correctly.  Journalists, assignment editors and news directors may get hundreds a day, so it’s critical to make your release stand out, get opened and read and most

Read more