Hashtag Perspectives and Small Business Takeaways

Well, it was destined to be. Nothing lasts forever, especially if you’re a small business taking full advantage of the new, now, next and free of digital tools and tactics. It’s no coincidence that as social platforms and productivity applications formalize revenue streams (advertiser or subscriber), they’ve got you. You either have to pay to

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Oh Baby, Hot Tips and Sizzling Inspiration for Summer Email Marketing

Much like the handsome gentleman in the photo above, I am a multitasker. So, while working on a June-themed small business client eNewsletter last week, I made a couple of notes and tapped into a few resources for this post on summer email marketing. Themed email marketing is a no-brainer, but effective themed email marketing

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Summer Book List – Expert Picks for Business Reading and Beach Week

Wondering what books to pack in your carry-on bag as you head for your summer vacation?  Tired of scouring the internet for this season’s must-read Kindle downloads?  Well, you can stop wondering and scouring right now because we have polled our marketing and small business experts for their top summer picks.  Most are industry related,

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By the Numbers: Small Business Social Media Stats

Small businesses committed to marketing should get serious about social. What sets the tactic apart is an impressive real-time ability to engage prospects, customers/clients, influencers and advocates. Social media is pull marketing on steroids. Like every component of a small business digital marketing strategy, social media requires focus, budgets, labor, time and an understanding of

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