You Can Do This! Public Relations, Part 2

For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources. In

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Ripped from the Headlines: A Florida Hospital’s PR Disaster

St. Mary’s Medical Center with more than 2,000 employees, located in Palm Beach County, FL and owned by the corporate giant Tenet Healthcare, hardly qualifies as a small business. However, a recent public relations disaster resulting in the closure of its pediatric heart program and the resignation of the facility’s chief executive officer, presents significant

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Increasing Your Small Business Engagement Rate on Twitter

In this edition of How’d They Do That?, we examine how Hootsuite increased its Twitter engagement rate by a whopping 180 percent in just two months. Hootsuite is a social media management system. Many small businesses use its powerful platform for social network message dissemination and scheduling. [Disclaimer: LGK is a Hootsuite client.] Hootsuite’s focus

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You Can Do This! Public Relations, Part 1

For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources. In

Read more