MarCom POV: Social Media Advertising

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on social media advertising. In order to reach your target audience, it’s become increasingly obvious that you have to pay to play. Social

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Ripped from the Headlines: Small Business Logo Insight from Presidential Hopefuls

No matter where you stand on the candidates assembled for the race to the White House, their logos provide more than a few takeaways for small business marketing, namely, branding. Clearly, there are winners and, as one candidate would say, “Losers,” but as you examine the creative and commentary, there are a few important factors

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