MarCom POV: Issues Management

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the topic of issues management. Think of issues management this way: it is the “what if” before the

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Changing the Conversation on Controversial Topics – Issues Management

In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For

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MarCom POV: Online Search Tactics

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on tactics to improve online search results for your small business. May this information be the catalyst to help you maximize your marketing

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Ripped from the Headlines: What a Presidential Hopeful and Small Business w/o Marketing Have in Common

The takeaways from the 2016 race to the White House are abundant. Each campaign holds a lesson or two or three for marketers and small businesses alike (see our previous posts on presidential candidates’ logos and speaking off-the-cuff). The latest, courtesy of former Rhode Island Governor Lincoln Chafee’s performance during the first Democratic debate, reveals

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MarCom POV: CRM Overview for Small Biz

  In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on customer relationship management (CRM). One of the featured articles below cites studies that demonstrate companies with a fully utilized CRM system

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