MarCom POV: Opinions on Branding

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses additional insight on branding. Before you can grow a brand, you must establish a solid foundation so that your vision matches the target

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Small Business Branding Basics

There is an old saying; you must learn to crawl before you walk. It has never been truer than when it comes to branding. So many small businesses embark on growing a brand before it is established. The result is a hodgepodge of confusing imagery and messaging, a failure to connect with prospects, customers and

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Small Business Saturday: Get Ready for the Love and Support

  Started in 2010 by American Express (a very large, Fortune 100 business!) Small Business Saturday (#smallbizsat) was intended to encourage consumers to support small, independent and local businesses.  Celebrated on the Saturday after Thanksgiving, it may appear to be Black Friday’s lesser-known cousin, yet it has grown each year in participation by businesses partners,

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Less Philosophers or Fewer Philosophers – Does Grammar Really Matter?

The GOP debates have become entertaining television events.  One of the most buzz-worthy comments, for many reasons, from the Wisconsin debate was this: Welders make more money than philosophers.  We need more welders and less philosophers. Senator Marco Rubio, presidential candidate Philosophers were quick to point out that people who make more money are not

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Small Business Digital Marketing Takeaways from Athletic Wear Brands

In this edition of How’d They Do That, we examine digital marketing strategies from leading athletic wear brands. Yuyu Chen of ClickZ authored an excellent post describing the digital marketing philosophy of Under Armour, one of the leading athletic brands giving both Nike and Adidas a serious run for category dominance. Developing a small business

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