In this edition of How’d They Do That, we examine digital marketing strategies from leading athletic wear brands. Yuyu Chen of ClickZ authored an excellent post describing the digital marketing philosophy of Under Armour, one of the leading athletic brands giving both Nike and Adidas a serious run for category dominance. Developing a small business […]
Taco Bell World Series Promotion – Marketing Genius or Costly Publicity?
Free is good. Breakfast is good. Free breakfast = great. Is this the formula Taco Bell was using when it decided to bring back the Steal A Base, Steal A Crunchwrap promotion? After all, based on the criteria – someone had to steal a base during any World Series game – it was almost guaranteed […]
MarCom POV: Taking the Pulse of Digital Marketing
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the current state of digital marketing and trends to watch for in 2016. We stumbled into a Mashable […]