How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ, performance, and insight. Then, seemingly out of nowhere, there it is, the “service is ending” announcement. In the case of Topsy, some would argue that the handwriting was on the wall two years […]
Crowdfunding Basics and How It Can Work for Your Business
What is crowdfunding you ask. You may not know the word for it (in fact Merriam-Webster did not know either until recently when they made it an official word in the 2014 edition of its dictionary). But we are pretty sure you know what it is – you know where people on Facebook are […]
Understanding What Counts in Social Media Metrics
Let’s face it. It is much harder to read the tea leaves than it is to count them. But, for small businesses to maximize their momentum on social media, that’s just what they must do, for the number of friends, followers, fans, connections, and likes is by no means an elixir for leads, conversions, sales […]
MarCom POV: PR Pitching Best Practices
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content […]
