R.I.P. Topsy

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ, performance, and insight. Then, seemingly out of nowhere, there it is, the “service is ending” announcement. In the case of Topsy, some would argue that the handwriting was on the wall two years

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MarCom POV: PR Pitching Best Practices

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content

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PR Pitches: Self-destructing or Sparking Interest in Your Small Business Content?

Despite having skin in the game: a plan, strategy, tactics and budgetary allocation, many small businesses rely heavily on earned media – content that is shared by others, such as journalists, bloggers, and brand advocates. A new digital world order provides tools and platforms to disseminate a PR (public relations) pitch within seconds; however, some

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