Despite having skin in the game: a plan, strategy, tactics and budgetary allocation, many small businesses rely heavily on earned media – content that is shared by others, such as journalists, bloggers, and brand advocates. A new digital world order provides tools and platforms to disseminate a PR (public relations) pitch within seconds; however, some […]
Don’t Be Like This Holiday Ad
Holiday commercials, catalogs and print ads are standard retail practice for stores and products. Strong creative should reinforce your brand and make potential customers desire your offerings or remember you in a positive light for the suture. This year, Bloomingdale’s and Nordstrom missed the mark and caused more buzz about the offensiveness of the ads […]