A Tale of Two Super Bowl Ad Contests

Intuit and Doritos both have Super Bowl 50 contests where the winners will receive a 30-second spot in the big game on February 7.  It’s the chance of a lifetime for the contest winners to get the stage for what is predicted to be the most-viewed sporting event of all time (last year it was

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Three Best-Selling Books to Read (and Color!) Right Now

It’s always a good idea to keep current on industry trends.  Best practices for small businesses come, go and occasionally come back. Marketing strategies shift and are turned upside down (think TV commercials vs. YouTube ads).  Sometimes a refresher can come in the form of a conference, a seminar or networking with a wise colleague. 

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What Your Small Business Can Learn from a Museum’s Guerrilla Marketing Program

In this edition of How’d They Do That, we examine a guerrilla marketing program from the cultural community. Guerrilla marketing is a cost-effective strategy to get attention and drive word-of-mouth engagement. In an AllBusiness.com collection of profiles on successful guerrilla marketing programs, you’ll find inspiration from the Chicago Museum and Science. Artifacts and experiments aside,

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Five Proven Methods for Success

  Each new year typically starts with a promise of new optimism, new ambitions and a new attitude.  On a personal level, average folk year in and year out pledge to exercise, eat healthy, quit smoking, be a better person, mend relationships and look for a new job. Always bear in mind that your own

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MarCom POV: Public Relations 2016 Outlook

In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few on the 2016 outlook for public relations and tools for planning, efficiency and productivity. Small businesses, in particular, will find the 2016 public relations calendar extremely useful.

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