Since this is Color Therapy Month what better time to highlight the impact of color on your branding efforts. With some companies, their logo color is etched into our psyche. McDonald’s has the golden arches, Coca-Cola is red, IBM is big blue, Starbucks is green and Clorox is white. Was color a purposeful decision or […]
How’d They Do That? Women’s History Month Salute
In this edition of How’s They Do That, we take an opportunity to celebrate Women’s History Month. And why not? LGK is a small, woman-owned, practice that owes much of its existence to the encouragement of female mentors. Every day is an opportunity to pay it forward – be it through our work, commitment to […]
Facebook Reactions: New Feelings About Your Brand Revealed
For years, Facebook users have wanted an unlike/dislike button. Mark Zuckerberg has said it’s tops on their list of FAQs and his public response about it has been “we’re thinking about it.” He continued to say it could be bad for society and a force for bad if not done the right way. Facebook says […]
Emotions, Emojis and Role Models – Currencies of Engagement
Like many social media users, we were intrigued by reactions to Chris Rock hosting the 2016 Academy Awards ceremony, as well as, the strange object on Ted Cruz’s lip during the 11th Republican debate. Entertainment and political posts aside, we shared and bookmarked a few to maximize your marketing and small business momentum. Three in […]
