A Twitter Anniversary

LGK Note: It’s a Twitter Anniversary, and many individuals and small businesses alike are still married to what marketing expert Mark Schaefer of businessgrow.com calls the most people-driven social media platform. In the story below, Natalie Morin puts the milestone occasion into perspective. Twitter’s 10th Birthday: Which Accounts Take the Cake? Posted on March 21, 2016 by

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Paint the Town Red: Color and Your Brand

Since this is Color Therapy Month what better time to highlight the impact of color on your branding efforts. With some companies, their logo color is etched into our psyche.  McDonald’s has the golden arches, Coca-Cola is red, IBM is big blue, Starbucks is green and Clorox is white.  Was color a purposeful decision or

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