Are All Clients Good Clients? When to Say No to New Business

So, what keeps small business owners up at night?  According to guests from The Marketing Mojo Show, it’s new business:  getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled

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Top Musicians on Twitter and Social Listening

LGK Note: Don’t ignore this opportunity to shift your paradigm to maximize marketing strategies, messaging and engagement.  Your small business may have more in common with the most popular musicians and bands on Twitter than you think. Herein lays the one-minute spin for more social listening and less brand speak.  Social listening is a process

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PR Campaigns – Dare to be Memorable

For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, PR campaigns and programs will maximize the marketing momentum and ROI (return on investment).  With these elements in place, dare to be memorable, different, and creative. We found motivation from John Unger’s 10 Unforgettable

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