True confession. I’ve been at this marketing and management profession for a long time – straight out of college. I consider my foundation old school, some may say medieval, in principles and theories, and influenced by the new, now and next to stay competitive. It should come as no surprise that I welcome, with eyes […]
Are All Clients Good Clients? When to Say No to New Business
So, what keeps small business owners up at night? According to guests from The Marketing Mojo Show, it’s new business: getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled […]
Top Musicians on Twitter and Social Listening
LGK Note: Don’t ignore this opportunity to shift your paradigm to maximize marketing strategies, messaging and engagement. Your small business may have more in common with the most popular musicians and bands on Twitter than you think. Herein lays the one-minute spin for more social listening and less brand speak. Social listening is a process […]
We Are All Negotiators: Advice to Get It Right
Whether we recognize it or not, we are all negotiators. Many will say negotiations makes them uncomfortable, they don’t like to haggle over prices (like at a car dealership), they are just not good at it, etc. But we do it more than we realize in personal and professional situations, so why not get […]