Cannes Lions Festival

Two of the chicest artistic affairs take place in Cannes:  the Cannes Film Festival and the lesser-hyped Cannes Lions International Festival of Creativity. While the film festival is red-carpet ready and provides a constant source of materials for entertainment news stories, its inspired cousin is an international expo for advertising and marketing professionals with an

Read more

Socially Engaged – Most Popular Members of Congress on Twitter

LGK Note: According to social strategist Jeff Bullas, a typical Twitter account holder has an average of 208 followers. For 25 elected officials,  America’s Most Popular Members of Congress on Twitter, the count ranges from  78,000 to more than 2.1 million followers (surprising, considering the latest Gallup survey, which indicates a majority of Americans have

Read more

Social Media Lessons from the First Lady

First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch.  Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners.  When FLOTUS opens a Snapchat account, posts a video on YouTube or

Read more

Small Business Marketing: Content Power

Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is

Read more

Tweets on the Campaign Trail

The old rules about Twitter and political candidates just don’t seem to apply anyone.  The number one rule used to be:  don’t get in Twitter fights.  Take the high road and keep your campaign message positive, confident and respectful. Leave the fights and back & forth nonsense to entertainment folks and comedians. The second rule:

Read more