Most small business owners know the importance of a marketing plan and budget. However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked. It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many […]
Crisis Management on the Campaign Trail
By now, it’s quite clear some parts of Melanie Trump’s Republican National Convention speech were lifted from First Lady Michelle Obama’s speech at the Democratic National Convention in 2008. Turnitin.com, the website used by students and teachers for term paper plagiarism checks cites examples of both “clone” plagiarism (where it is copied word for word) […]
Content Is King – Who Said It Better?
Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech. Google also uses a version of the phrase, related to internet searches – more original content, better search results. From Magazine Editing and Production: Content is […]
Consistency and Continuity, Principles of the Marketing Journey
Marketing consistency and continuity are two principles that businesses and brands (large or small, startup or established, for-profit or nonprofit) undervalue. Many assume that a single campaign, project, or initiative operates in a vacuum. That’s missing the big picture, walking a hapless path of the journey. Marketing is a process, guided by a plan, budget, […]