How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement. Such was the case in late October with news that Vine, an online platform that enabled […]
PR Highs and Lows – Meds, Money, Candy, a Phone on Fire and Tale of 2 Airlines
Last month, a few brands found themselves caught in the crosshairs of controversy and public opinion, landing them squarely on our list of PR Highs and Lows for the month that was September 2016. Here are a few of the posts we shared. They represent the best and worst in crisis management; demonstrate how actions, […]
The Language of Social – Words to Boost Your Content Shares
There are many steps along the content marketing journey. From concept to plan, followed by execution and post, all with hopes of driving engagement and content shares. In The Surprising Words That Get Content Shared on Social Media, Neil Patel of QuickSprout provides an infographic with timeless tips for desirable and undesirable word usage on […]