Many small business owners think they are immune to cyberattacks. Here’s the thought process. I’m too small – they want to go after big businesses with more money. I don’t have any information a hacker would want. I can’t afford an IT specialist, so I’ll just take my chances. If this is still your thinking […]
Why Fonts Matter in Marketing
Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent. Your font selection also sets the tone for the content. If the font is not in sync with what […]