Before we get started with blogging basics and how to get started, we’d like to give you some convincing reasons why your business or brand should have a blog. Consider the following:
- It is an efficient way to provide valuable content with your followers and share information with new prospects.
- It provides a medium for you to establish yourself or your business as an expert in your specialty area.
- It expands your identity on the web and social media channels.
- It can help you grow your core business through new exposure and sometimes can provide income from the blog itself.
Your blog can have its own name or be self-hosted with your already established website. It should provide thoughtful insight for your areas of expertise. It should be well-researched and provide factual information or it can provide commentary and opinion, if disclaimed as such. Here are the three questions we get the most often.
FAQ #1: How long should my post be?
Answer: No less than 300 words. The maximum amount can vary depending on the type of post. A scientific blog, for example, might have longer posts than perhaps a recipes blog.
FAQ #2: How often should I post?
Answer: On a regular schedule, such as daily, weekly, monthly
FAQ #3: When should I post (day and time)?
Answer: There are thousands of opinions and countless research performed to determine the sweet spot. There is not universal agreement. For everyone who says never to post on this day and time because there is a low audience, for example, there is another who says to do it on that exact same time because there are less posts at that time, so the audience is more engaged. So, schedule your posts at a time that makes sense and then check the viewer stats and adjust as needed.
Here’s a quick-guide to help you get started.
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