Marketing Toolbox: Facebook Live

The overwhelmingly dominant force in social media is still Facebook.  By every measure… total number of users, total visitors per month, total number of posts, etc. etc., Facebook still comes out on top. Their most recent claim of dominance was its announcement of 2 billion users per month. So, there are 7.5 billion people on

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Summer Reading to Boost Your Business Savvy

It’s time to think about what to pack for your summer vacation travels. Flip flops – check.  Sunglasses – got it.  Swimsuit, beach hat – oh yea.  Bag of business books – hmm. Yes, I said it! Instead of filling your overflow bag, Kindle or audio downloads with a steady diet of the usual romance

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Why Fonts Matter in Marketing

Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent.  Your font selection also sets the tone for the content. If the font is not in sync with what

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