Cracking the Digital Marketing Code

You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return.  Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and

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The Queen of Free: No-Cost Adobe Alternatives

  Has Creative Cloud got you down?  Piggy bank need a boost? Adobe used to sell its products as a software hardcopy (who remembers the Photoshop CD-ROM?) and then as a direct download. Users made a one-time purchase for whatever products suited their needs. Adobe has gradually moved their apps to the Creative Cloud which

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The Struggle is Real: Marketing to Millennials

  Forget about the Baby Boomers. So yesterday. Today’s news is all about the Millennials. They have surpassed Baby Boomers in terms of sheer numbers and now make up the largest generational group.  Their entry into the world started in 1980, so the first waves are “grownups” with spouses, kids, dogs and yes, money to

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