Do Not Underestimate the Power of the Press Release

In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention.  That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release.   While many small businesses have been quick to sidestep or completely ignore its use,

Read more

Goodbye Vine: Autopsies and Tributes

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement.  Such was the case in late October with news that Vine, an online platform that enabled

Read more

The Language of Social – Words to Boost Your Content Shares

There are many steps along the content marketing journey. From concept to plan, followed by execution and post, all with hopes of driving engagement and content shares.  In The Surprising Words That Get Content Shared on Social Media, Neil Patel of QuickSprout provides an infographic with timeless tips for desirable and undesirable word usage on

Read more