Summer Reading to Boost Your Business Savvy

It’s time to think about what to pack for your summer vacation travels. Flip flops – check.  Sunglasses – got it.  Swimsuit, beach hat – oh yea.  Bag of business books – hmm. Yes, I said it! Instead of filling your overflow bag, Kindle or audio downloads with a steady diet of the usual romance

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Why Fonts Matter in Marketing

Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent.  Your font selection also sets the tone for the content. If the font is not in sync with what

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Twitter as Judge and Jury of “Who Had the Most Scandalous Week?”

Beware the tweet.  Those 140 characters can ruin your week. There’s nothing like Twitter to get the masses posting, chatting and creatively hashtagging about your every thoughtless, dim-witted or futile move.  In some cases, relentless tweets have been responsible for the hashtag recipients to call in the crisis managers.  This past week has been a

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Emoticon-Emoji-Acronym Madness – Rules for Smiley Face and OMG Moments in Your Communication

It all started with the smiley face. I recently received this hidden message at the end of a business email @~)~~~~. Confused? Look sideways – the client wanted to send me a rose and used this emoticon to portray their sentiment. In another situation as I waiting for confirmation or an impending order, rather than

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