People-Based Testing , Women Rule, and GDPR

As a new week begins, let’s review where last week ended. Below you will find a few headlines, courtesy of Marketing Land, that caught our attention.  If you are a small business, they may peak your interest too. The respective articles provide a wealth of insight on news-worthy topics such as people-based testing, International Women’s

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Truth in Marketing – Why It Matters

  We’ve been thrust into a new national, make that international, zone where many are not sure where we stand on truth, lies and all their synonyms. Alternative facts, fake news, social-media-corrupted information and more have become recognizable phrases in our vocabulary. Marketing has traditionally had elements of “spin” which in our definition is to

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Cracking the Digital Marketing Code

You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return.  Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and

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