Goodbye Blab

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the “service is ending” announcement.  Such was the case on August 12 with news of the demise of Blab, a live streaming

Read more

A Website Update Blueprint

When was the last time your business conducted a website update or overhaul?  If your answer is “it’s been longer than I can remember,” it’s time to put this project on the top of your to-do list.  There are many reasons why a new website is an important for your business.  First of all, your

Read more

Spend Your Marketing Time Wisely

Most small business owners know the importance of a marketing plan and budget.  However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked.  It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many

Read more

Crisis Management on the Campaign Trail

By now, it’s quite clear some parts of Melanie Trump’s Republican National Convention speech were lifted from First Lady Michelle Obama’s speech at the Democratic National Convention in 2008.  Turnitin.com, the website used by students and teachers for term paper plagiarism checks cites examples of both “clone” plagiarism (where it is copied word for word)

Read more

Content Is King – Who Said It Better?

Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech.  Google also uses a version of the phrase, related to internet searches – more original content, better search results. From Magazine Editing and Production: Content is

Read more