Cause-Related Marketing – Still a Thing After All These Years

More than ever, consumers want the companies they patronize and the places they shop to have similar charitable or social responsibility goals or at least not have opposite outlooks.  Consumers show by their spending who they will support or ignore.  Does your company support Planned Parenthood?  Stock Ivanka Trump items?  Donate proceeds to climate change

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How to Get the Best Bang for Your Marketing Bucks

Do you have a dedicated marketing budget?  Perhaps it is rolled into something else like sales, advertising or promotion.  Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies.  Whatever your

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Marketing Realities in the Trump World

  It certainly is not “business as usual” with a business man in the White House.  Donald Trump’s presidency has made retailers, restaurants, hotels, car manufacturers, airlines, tech firms and others give pause.  How should they handle the new realities of the desires of their customers vs. their desire to win favor with the new

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It’s Time to Explore Snapchat Marketing

You’ve mastered Facebook posts, shares and ads.  You’ve got the Tweets handled with the right mix of not too few, not too many; not too safe, not too crazy.  You have a YouTube channel for your videos and commercials plus a weekly blog to spread your expertise and a monthly e-newsletter to share news with

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Super Bowl Marketing, 1967 to 2017

  Some people look at the Super Bowl as the greatest sporting competition each year. Others think of it as the greatest party and food gathering each year. We tend to look at it differently – as the ultimate marketing opportunity. Although it is out of reach for most companies due to the prohibitive rates,

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