The Content Dilemma – Do Tweets Count?

We often talk about how your marketing plan must include a content marketing strategy. Though the content is king phrase has circulated for years, it has renewed significance with each new content distribution outlet and social media platform. So, what exactly is content?  A Tweet, a blog post, a video on your TouTube channel? This

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Goodbye Blab

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the “service is ending” announcement.  Such was the case on August 12 with news of the demise of Blab, a live streaming

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A Website Update Blueprint

When was the last time your business conducted a website update or overhaul?  If your answer is “it’s been longer than I can remember,” it’s time to put this project on the top of your to-do list.  There are many reasons why a new website is an important for your business.  First of all, your

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Spend Your Marketing Time Wisely

Most small business owners know the importance of a marketing plan and budget.  However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked.  It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many

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