It’s been quite some time since we last covered the topic of customer relationship management, more commonly referred to by its acronym, CRM. CRM is one of the most effective tools to track and market to customers and prospects. Our POV – point of view- is that customer relationship management is a tried and true
As a new week begins, let’s review where last week ended. Below you will find a few headlines, courtesy of Marketing Land, that caught our attention. If you are a small business, they may peak your interest too. The respective articles provide a wealth of insight on news-worthy topics such as people-based testing, International Women’s
We’ve been thrust into a new national, make that international, zone where many are not sure where we stand on truth, lies and all their synonyms. Alternative facts, fake news, social-media-corrupted information and more have become recognizable phrases in our vocabulary. Marketing has traditionally had elements of “spin” which in our definition is to
You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return. Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and
I remember the year of the alarm clock. The business sent these “thank-yous” to their valued clients during the holidays with thanks for a wonderful year, wishes for a continued future partnership, etc. The clock had a couple of cool features, but really nothing particularly special. To be honest, it was the kind of