Why Fonts Matter in Marketing

Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent.  Your font selection also sets the tone for the content. If the font is not in sync with what

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Twitter as Judge and Jury of “Who Had the Most Scandalous Week?”

Beware the tweet.  Those 140 characters can ruin your week. There’s nothing like Twitter to get the masses posting, chatting and creatively hashtagging about your every thoughtless, dim-witted or futile move.  In some cases, relentless tweets have been responsible for the hashtag recipients to call in the crisis managers.  This past week has been a

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Emoticon-Emoji-Acronym Madness – Rules for Smiley Face and OMG Moments in Your Communication

It all started with the smiley face. I recently received this hidden message at the end of a business email @~)~~~~. Confused? Look sideways – the client wanted to send me a rose and used this emoticon to portray their sentiment. In another situation as I waiting for confirmation or an impending order, rather than

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Cause-Related Marketing – Still a Thing After All These Years

More than ever, consumers want the companies they patronize and the places they shop to have similar charitable or social responsibility goals or at least not have opposite outlooks.  Consumers show by their spending who they will support or ignore.  Does your company support Planned Parenthood?  Stock Ivanka Trump items?  Donate proceeds to climate change

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How to Get the Best Bang for Your Marketing Bucks

Do you have a dedicated marketing budget?  Perhaps it is rolled into something else like sales, advertising or promotion.  Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies.  Whatever your

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