Marketing Realities in the Trump World

  It certainly is not “business as usual” with a business man in the White House.  Donald Trump’s presidency has made retailers, restaurants, hotels, car manufacturers, airlines, tech firms and others give pause.  How should they handle the new realities of the desires of their customers vs. their desire to win favor with the new

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It’s Time to Explore Snapchat Marketing

You’ve mastered Facebook posts, shares and ads.  You’ve got the Tweets handled with the right mix of not too few, not too many; not too safe, not too crazy.  You have a YouTube channel for your videos and commercials plus a weekly blog to spread your expertise and a monthly e-newsletter to share news with

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Super Bowl Marketing, 1967 to 2017

  Some people look at the Super Bowl as the greatest sporting competition each year. Others think of it as the greatest party and food gathering each year. We tend to look at it differently – as the ultimate marketing opportunity. Although it is out of reach for most companies due to the prohibitive rates,

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Marketing Through Generations

The birth year of your customers matters! This is particularly true as is relates to their generation. The Center for Generational Kinetics includes these descriptions for a “generation” on their FAQ’s page: A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences,

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