Goodbye Vine: Autopsies and Tributes

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement.  Such was the case in late October with news that Vine, an online platform that enabled

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The Language of Social – Words to Boost Your Content Shares

There are many steps along the content marketing journey. From concept to plan, followed by execution and post, all with hopes of driving engagement and content shares.  In The Surprising Words That Get Content Shared on Social Media, Neil Patel of QuickSprout provides an infographic with timeless tips for desirable and undesirable word usage on

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The Content Dilemma – Do Tweets Count?

We often talk about how your marketing plan must include a content marketing strategy. Though the content is king phrase has circulated for years, it has renewed significance with each new content distribution outlet and social media platform. So, what exactly is content?  A Tweet, a blog post, a video on your TouTube channel? This

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