Content Is King – Who Said It Better?

Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech.  Google also uses a version of the phrase, related to internet searches – more original content, better search results. From Magazine Editing and Production: Content is

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Cannes Lions Festival

Two of the chicest artistic affairs take place in Cannes:  the Cannes Film Festival and the lesser-hyped Cannes Lions International Festival of Creativity. While the film festival is red-carpet ready and provides a constant source of materials for entertainment news stories, its inspired cousin is an international expo for advertising and marketing professionals with an

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Social Media Lessons from the First Lady

First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch.  Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners.  When FLOTUS opens a Snapchat account, posts a video on YouTube or

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A Twitter Anniversary

LGK Note: It’s a Twitter Anniversary, and many individuals and small businesses alike are still married to what marketing expert Mark Schaefer of businessgrow.com calls the most people-driven social media platform. In the story below, Natalie Morin puts the milestone occasion into perspective. Twitter’s 10th Birthday: Which Accounts Take the Cake? Posted on March 21, 2016 by

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Less Philosophers or Fewer Philosophers – Does Grammar Really Matter?

The GOP debates have become entertaining television events.  One of the most buzz-worthy comments, for many reasons, from the Wisconsin debate was this: Welders make more money than philosophers.  We need more welders and less philosophers. Senator Marco Rubio, presidential candidate Philosophers were quick to point out that people who make more money are not

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