First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch. Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners. When FLOTUS opens a Snapchat account, posts a video on YouTube or […]
Less Philosophers or Fewer Philosophers – Does Grammar Really Matter?
The GOP debates have become entertaining television events. One of the most buzz-worthy comments, for many reasons, from the Wisconsin debate was this: Welders make more money than philosophers. We need more welders and less philosophers. Senator Marco Rubio, presidential candidate Philosophers were quick to point out that people who make more money are not […]
“Mobile Usability” Now a Critical Issue for Websites
Google has changed the rules of the game again. The search engine superpower will now judge your website based on its optimization for mobile devices. Will your site pass the algorithm test? If not, your ranking will be considerably affected and not in a good way. Get started by answering these questions: Does your website […]
Disclosure Matters for Small Businesses and Organizations
Digital marketing is a big pond, and it does not matter if you are a catfish or a guppy, compliance with endorsement and disclosure policies apply to all and across all platforms. You are legally required to mention if you have a relationship that influences an opinion you share on any medium. Disclosure matters and […]