Like the word Google, mentor started life as a noun and morphed into a sometimes noun, sometimes verb word. Google the noun is a proper noun and google the verb is used lowercased. In this spirit, the noun version of Mentor is hereby assigned status as a proper noun. Here’s why a small business Mentor […]
Digital Marketing Buzzword Breakdown: IoT
You may hate buzzwords, but if you don’t know them, you may very well find your small business SOL (sadly outta luck). You’ll find them at every turn in planning, executing and evaluating strategies and tactics to grow the bottom line. In full disclosure, I am not a big fan of buzzwords. However, knowing the […]
Mentors Part 1 – Get One
Mentors are nothing new. Oprah Winfrey had one in Maya Angelou. Bill Gates has Warren Buffett. But they actually date back many centuries to Greek mythology and Homer’s The Odyssey with a man named Mentor who guided his younger charge to become a future ruler. If you don’t have a mentor, it might be time […]
Digital Marketing Basics for Small Business Owners and Marketers
Overwhelmed and confused about your digital marketing strategy? Not sure of what to do or how to maximize your time and budget? In the Online Marketing Institute’s Small Business & Start Up Digital Learning Fast Track Series, Susan Baroncini-Moe, an industry leader, dispels a few myths and points you in the right direction to focus […]
